Notes for doctors
Questions doctors actually ask
No jargon, no promised rankings, and no statistic we cannot point at a source for. Each of these is one question, answered in full.
7 min read
Patients are asking AI which doctor to see. What decides the answer?
AI assistants now answer questions patients used to type into a search bar. Here is what those systems actually read about a practice, and the honest limits of influencing them.
Read it →8 min read
What a patient actually does in the eight weeks before they call you
Most practices imagine a patient searching and calling. The real path is longer, mostly happens on a phone at night, and has four specific places it breaks.
Read it →6 min read
How to read a marketing report without a glossary
Impressions, reach, sessions and clicks are easy to report and easy to hide behind. Here is what each one is worth, and the one number that is difficult to fake.
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See what your practice’s system would look like
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