Custom website design
Most practice sites are brochures. This one is infrastructure: it answers the questions patients arrive with, opens fast on a phone, works for everyone, and hands every booking to PulseTrack so you can see what produced it.
Included in every plan · You own the site and the domain
New patients welcome
Care explained, before you call
Book a visitConditions
Visits
Insurance
Hours · Location · New patients
IllustrativeThe mechanism
A practice site has one job: help the next patient choose you and book. Four properties do most of that work, and each one is a build decision rather than a matter of taste.
01 of 04
One question answered per screen
Patients arrive with three questions: do you treat this, do you take my insurance, how do I book. The structure answers them in that order on every page, so nobody has to call the front desk to find out.
02 of 04
Core Web Vitals, tested on throttled connections
Patients look you up on phones, in parking lots and waiting rooms. A page that appears at once gets read; one that lags gets closed. We build to Core Web Vitals, Google’s public speed thresholds, and we test on slowed connections that match real phones rather than lab conditions.
03 of 04
WCAG 2.1 AA, treated as a build gate
Your patients include older eyes, low vision, tremor, and screen readers. A site everyone can use is basic respect for the people you treat, so we hold every page to the AA accessibility standard and verify it before launch, not after a complaint.
04 of 04
Structured data on every page
Before patients call, they ask Google, and increasingly they ask AI assistants. Structured data describes your services, your locations, and your answers in a format machines parse reliably. Invisible to patients, load-bearing underneath.
What ships
Not options to select. Every one ships on every plan.
Level A and AA, the version the federal rules point at.
Loading, responsiveness, and visual stability, on a throttled connection.
Pages do not ship failing the check. You get what we tested and what we found, dated.
Never a template. Layout, art, and palette start from your actual practice and specialty, which is why no two sites we ship look alike.
Every page in the words patients actually use, not clinical shorthand. You review each sentence for clinical accuracy before it publishes.
The morning we launch, we speed test your old site and the new one on the same connection, and you get both numbers side by side.
Contrast, keyboard, and screen reader support built to the AA accessibility standard, verified on every page before launch.
Structured data on every page, so search engines and AI assistants can read what you treat and where you are, and have something worth citing.
One page a month in plain English: what changed, what it did, what we do next. Numbers explained, never dumped.
The engagement
Four phases, each ending in something you can see and a term you can hold us to.
Art direction from your practice: a palette drawn from your brand, drawn scenes instead of stock photos, every section composed on purpose.
Revision rounds until it reads like your practice. Two rounds is typical.
The approved design becomes a fast, accessible site, hand coded on a modern framework rather than assembled in a page builder.
Progress visible on a private staging link from the first week.
We write every page for patients and about your care, structured for search engines and AI assistants as we go.
Nothing publishes without your clinical sign-off.
Redirects from every old address, profiles pointed at the new site, and the same morning speed test of old against new.
You own the site, the code, and the domain, documented in the handover.
Kickoff
Live
Design
Build
Content
Launch
No phase starts until you have signed off the one before.
We do not quote one day count for every practice, because scope differs. Your schedule is agreed in writing at kickoff; the typical range is in the questions below.
Measured
A site that cannot show its work is a brochure with better typography.
The measurement platform, in every package. Every inquiry, click, and booking, measured plainly.
From launch day, calls and bookings carry the page that produced them, so the site’s contribution stops being a matter of opinion.
PulseTrack · attribution
Illustrative
Page read
Knee replacement, non-surgical options
Organic search · mobile
Request sent
New patient appointment request
From the form on the page above
Visit booked
New patient consult, Thu 9:40 am
Attributed to the page above
Outside the record
The match is to the page and the source, never to the contents of a message.
Standards
Every line above is verified before launch, and you get the dated audit rather than a badge.
Nobody can promise you a number.
Rankings, traffic, and revenue are outcomes, and outcomes depend on your market and your medicine. What we commit to are the inputs above, in writing. PulseTrack reports what actually happens, in the same plain English as this page.
Accessibility and privacy
The form we build
Illustrative · the same page carries no advertising or analytics code
What we do not claim
Before a build
Direct answers in the same plain English the site will use. Everything else is what the discovery call is for.
No. There is no theme underneath. Layout, art direction, and copy are drawn from your practice and your specialty, which is why no two sites we ship look alike. If two of our sites ever read the same, we treat that as a defect.
You do. The domain, the code, and every design asset are yours, and the handover is documented in writing. If you ever leave, the site goes with you.
A typical build goes live in four to eight weeks from kickoff, and review turnaround on your side is usually what moves it within that range. You get a written schedule before work starts, not an estimate afterward.
It stays live until the moment the new site launches, so patients never hit a gap. We archive a copy of the old site, and every existing address is redirected to its new home so links, bookmarks, and profiles keep working.
Brand and art direction are included in every build. On-site photography and video are add-ons, scoped once we know your practice and what the design calls for. We audit the images you already own first; most practices have more usable material than they think.
A kickoff conversation, a clinical review of every page we write, and a sign-off at the end of each phase. Reviews happen on your schedule; the design, writing, and engineering happen on ours.
Next step
A 30-minute call in plain language. You leave with a roadmap for your practice, whether you hire us or not.