The platform
Every inquiry, click, and booking, measured plainly
PulseTrack is the tracking and ROI platform included with every package. It measures the marketing system: which source produced each inquiry, and whether that inquiry became an appointment. Then it reports the month in plain English.
Report in every package · dashboard on Apex and Summit
March, resolved
19 of 31 inquiries booked
February: 14 of 26
Top source
Search · 8 of 12 booked
The organizing idea
We measure the system, never the patient
PulseTrack asks two questions: where an inquiry came from, and whether it became an appointment. Neither question needs a name, a condition, or a medical history, so nothing of the sort is collected.
An example month
Illustrative- 31new inquiries
March, example month
- 19booked appointments
The number the report is built on
- 5sources measured
Search, maps, ads, social, and traceable AI clicks
Example figures that show the shape of a month, not a claim of results. Your report carries your practice’s measured data.
What it tracks
Five facts, recorded as they happen
Recorded at the moment it occurs
5 facts
Appointment requests
- What is recorded
- Every request counted and matched to the page it was sent from and the channel that produced it. The match is to the page and the source, never to anything the patient wrote.
- Kept as
- matched to channel
Booking clicks
- What is recorded
- Clicks on your booking link, whether they start on the website, your Google profile, or an ad.
- Kept as
- every surface
Where each came from
- What is recorded
- Search, maps, ads, or social, each inquiry carrying its origin with it, so no channel takes credit it did not earn. AI answers are counted where the click is traceable. Assistants often send no source at all, and we would rather say so than print a number we cannot stand behind.
- Kept as
- four clear, one partial
What it becomes
- What is recorded
- An appointment, or not. Someone at your front desk sets it, one inquiry at a time. It never comes from your scheduling system, because we do not connect to one.
- Kept as
- the outcome
What your platforms reported
- What is recorded
- Your Google Business Profile, Google Ads and Meta figures gathered in one place instead of three logins. These are published by the platforms about your practice, so we show them as theirs and store them daily, because Google deletes its own history on a rolling window.
- Kept as
- their numbers
The monthly report
A report you can read
The dashboard is always there if you want it. The report means you never need it.
March, in one line
new inquiries
booked appointments
February: 26 · 14
- Search128
- Maps75
- Ads63
- AI answers32
- Social31
AI answers counts traceable clicks only. Assistants often send no source, and those arrive as direct.
What we changed
Moved a third of ad spend to the two search terms that booked.
- The month in one line
- New inquiries, booked appointments, and how both compare to last month. If you read nothing else, this line is enough.
- Where patients came from
- Each source with its count. When a channel goes quiet, this is where it shows first.
- What each source became
- Inquiries are half the story. Every source also shows how many of its inquiries turned into appointments.
- What we changed
- The adjustments we made because of these numbers, each explained in one plain sentence.
Versus analytics
Analytics counts sessions. PulseTrack measures the system
How a visitor moved around the site
Session analytics
Its whole job
PulseTrack
We count the visit, not the journey
Which channel produced each inquiry
Session analytics
It sees an event, not an origin
PulseTrack
Each inquiry carries its source
How many inquiries became appointments
Session analytics
There is no outcome to count
PulseTrack
The number the report is built on
What each booked appointment cost to reach
Session analytics
Spend and sessions never meet
PulseTrack
Their spend, beside our booked count
Privacy by design
Built to need no medical details
Attribution asks two things: which source produced an inquiry, and whether that inquiry became an appointment. Neither answer needs to know who the patient is or what is wrong with them.
Built that way, there is nothing sensitive in the measurement to protect, which is a quieter answer than any badge. Being exact about what is collected is part of the engineering rather than a disclaimer at the bottom of a page.
Recorded
Crosses into PulseTrack
- The page an inquiry started on, and the source that produced it
- The date and the time it arrived
- Whether the inquiry became an appointment
- Your own Google and Meta figures, as those platforms published them
Never collected
Stays with your practice
- What a patient wrote in a form, which our endpoint cannot accept
- Who they are: there is no name field, because there is no column to hold one
- Conditions, symptoms, and medical history
- Anything from your records or scheduling system
01
Your platform accounts
We read your Google Business Profile, Google Ads and Meta accounts and gather the figures in one place, so nobody has to keep three logins to answer one question. We read what those platforms publish about your practice and store it daily, because Google deletes its own history on a rolling window. We do not upload anything to them, and no patient list ever goes to an ad platform.
02
Forms
A request is matched to the page it was sent from and the source that produced it. The match never uses what the patient wrote. We do not build free-text symptom boxes on a marketing website, pages carrying a form carry no advertising code, and the notification tells you a request came in rather than carrying its contents around with it.
03
Attribution
The two questions are which source and what outcome. Neither needs a name, a condition, or a medical history, so none is requested, stored, or passed on. Page paths and query strings are part of the same decision, because a URL is what carries a detail into a log that was never built to hold it.
04
Verification
You get a written record of what is collected, on which pages, by which service, where it goes, and how long it is kept, alongside the list of what we deliberately do not collect. We check what a site actually sends in the browser rather than what a settings screen claims, and your privacy officer can check it against the live site rather than take our word for anything.
What we do not claim
- There is no HIPAA certification for software or for agencies, so we do not claim one.
- We cannot make a practice compliant, and no vendor can. We build the parts we control so they do not put you at risk, and we document them so you can verify it.
- We are not attorneys and this is not legal advice. Your counsel or privacy officer should review anything that touches patient data, and we will give them what they need to do it properly.
What your reviewer receives
- The tag inventory for your site
- The data-flow record, dated
- Every service listed with its agreement status
Where a decision is yours to make, we will say so and give you the facts to make it.
- Patient names
- Conditions
- Symptoms
- Medical history
- Records-system data
- Form message bodies
- Patient lists sent to ad platforms
- Audiences built from condition pages
Every package
Included, not an add-on
PulseTrack is never a separate line item. Every tier includes Custom Website Design, SEO, Social Media, and PulseTrack. The tiers change depth and pace, not whether you can see your numbers.
Every tier includes PulseTrack
Included at every tier
- Custom Website Design
- SEO
- Social Media
- PulseTrack
- Pulse$795/mo
- Stride$1,295/mo
- ApexMost popular$1,595/mo
- Summit$2,095/mo
Common questions
The questions doctors ask
Direct answers, in the same plain language the report uses.
Is PulseTrack another dashboard I have to learn?
No. The monthly report reads like a page: what happened, where patients came from, and what we changed. The dashboard exists for the days you want to look deeper, but nothing depends on you opening it.
Does PulseTrack track phone calls?
No. PulseTrack measures the inquiries that arrive through your website and your booking link, and nothing about your phone system changes in any way. The honest consequence is that a patient who simply picks up the phone is not attributed to a channel. We would rather leave that gap visible in your report than put anything in the middle of your practice to close it.
What does PulseTrack not track?
Conditions, symptoms, medical history, or anything from your records system. Attribution is a marketing question and it needs none of that. PulseTrack records where an inquiry came from and whether it became an appointment, and stops there.
Is PulseTrack HIPAA certified?
No software is. HIPAA has no certification, so we will not claim one. What we do instead is engineer attribution so it needs no medical details, and document exactly what is collected so your compliance reviewer can verify it.
What happens to what a patient writes in a form?
The request goes to you. PulseTrack counts that it arrived and matches it to the page it was sent from and the source that produced it. The match never uses the message body, and we do not build free-text symptom boxes on a marketing website.
Can our privacy officer review what PulseTrack collects?
Yes, and the review is the point. You get a written record of what is collected, on which pages, by which service, where it goes, and how long it is kept, plus the list of what we deliberately do not collect. We are not attorneys, so anything touching patient data should also go to your own counsel or privacy officer.
Does PulseTrack cost extra?
No. The monthly report comes with every package from Pulse to Summit, because we are not going to sell work we do not hold ourselves to. What Apex and Summit add is the live dashboard, where your Google and Meta figures sit beside your inquiries and you can look any day you like rather than once a month.
Next step
See what your numbers would look like
A 30-minute call in plain language. You leave knowing what is measurable in your practice today, whether you hire us or not.