How it works
How your practice becomes a system
Four stages: a discovery call in plain language, an audit you see in numbers, a build you own outright, and a growth loop that reports every month. Measured to the appointment.
30 minutes. Plain language. A roadmap, not a pitch.
You leave with
- Your first three fixes, in order
- A plain reading of how patients find you today
- A recommendation only if one fits
You leave knowing what is blocking patients and what to do first, whether you hire us or not.
The shape of the work
Four stages, one line.
Doctors don't need louder marketing. They need better infrastructure: a website, a search presence, and a patient pipeline engineered as one precise system, measured to the appointment.
- The discovery call30 minutes
- The audit and planThe same morning
- The buildDated in your plan
- The growth loopMonthly, ongoing
- The discovery call30 minutes
- The audit and planThe same morning
- The buildDated in your plan
- The growth loopMonthly, ongoing
- The discovery call30 minutes
- The audit and planThe same morning
- The buildDated in your plan
- The growth loopMonthly, ongoing
The engagement arc
What happens, stage by stage
Stage 1
The discovery call
30 minutes
Stage 2
The audit and plan
The same morning
Stage 3
The build
Dated in your plan
Stage 4
The growth loop
Monthly, ongoing
Stage 1 of 430 minutes
The discovery call
30 minutes. Plain language. A roadmap, not a pitch.
- What happens
- We open your current site on a phone together and look at what a patient sees. Then we check how your practice appears on Google, on the map, and in AI answers when someone nearby asks who to see.
- What to expect
- The findings go into one plain list, ordered by what blocks patients most. No slides, no jargon, and nothing to sign.
You leave with
- Your first three fixes, in order
- A plain reading of how patients find you today
- A recommendation only if one fits
You leave knowing what is blocking patients and what to do first, whether you hire us or not.
Stage 2 of 4The same morning
The audit and plan
- What happens
- The same morning we start, we measure two things: how fast your site really is on a patient's phone, and where your practice actually appears when someone searches for care nearby. You see both numbers before anything is designed.
- What to expect
- The plan is written against those numbers, in plain English, with dates. When the new site ships we measure the same two things again, the same way, so the comparison is honest.
What you see
- Your site, measured the way a patient's phone loads it
- Your visibility on search, maps, and AI answers
- The plan in writing, before the build starts
Stage 3 of 4Dated in your plan
The build
- What happens
- Design, content, structure, and accessibility, built as one piece. You review the work in plain English at check-ins we agree on, and revision rounds are set in writing before the first design.
- What to expect
- We do not quote one week count for every practice, because scope differs. Builds typically run weeks, not months, and the plan you approved carries the real dates.
What is yours
- The site, the domain, and every asset we produce
- Revision rounds agreed before we start
- Check-ins in plain English, on a set cadence
Stage 4 of 4Monthly, ongoing
The growth loop
- What happens
- After launch the system runs monthly: new content written for your patients, ad tests only where they fit, and map and profile fixes as they surface. Every inquiry, click, and booking lands in PulseTrack.
- What to expect
- The report arrives every month in plain English, with the numbers behind it. If something is not working, the report says so and the plan changes.
Every month
- Content written and published for your patients
- Ad spend reviewed, kept only where it fits
- The report you can read, backed by PulseTrack
The promise ledger
Hard promises, honest hedges
What we put in writing
In writing, and checkable
- You own the site, the domain, and every asset we produce.Ownership
- Revision rounds are agreed in writing before the build starts.In writing
- Check-ins and reports arrive in plain English, on a set cadence.Plain English
- Your audit numbers are measured first and shown to you unedited.Both numbers
- Every package is measured and reported. Nothing we sell goes unaccounted for.Every package
- Accessibility is built in and checked before launch, not patched after.Every build
What we will not promise
The numbers we refuse
A ranking position
No one outside Google controls where a page ranks. We do the work, then show you exactly what changed.
A traffic number
A forecast dressed as a guarantee is still a guess. We measure real visits instead of promising imaginary ones.
A revenue figure
Revenue depends on medicine, payers, and capacity, not marketing alone. PulseTrack shows what marketing actually contributed.
We measure it. You see it.
What we do instead: measure everything, and show you.
Process questions
The questions doctors ask
Direct answers about your time, your ownership, the build, and what happens to patient data along the way.
6 answered here
How much of my time does this take?
The discovery call is 30 minutes. The audit runs without you. During the build, plan for a short check-in at each agreed stage, and after launch the monthly report is written to be read in minutes.
Do we keep our domain and own the new site?
Yes. The domain stays registered to your practice, and the site, its content, and every asset we produce belong to you. If we ever part ways, everything goes with you, documented.
How long does the build take?
We do not quote one week count for every practice, because scope differs. Builds typically run weeks, not months, and the plan you approve carries the real dates in writing before we start.
What do you need from us to get started?
Access to your current site and your Google Business Profile, a conversation about how your practice actually works, and sign-off on the plan. Where real photos of your practice exist, we use them; we do not fill your site with stock patients.
What happens to patient data during all of this?
Nothing we build needs patient health information. Attribution is designed to work without conditions, diagnoses, or medical records: we measure where an inquiry came from and whether it became an appointment, and nothing else is needed for that. We do not place advertising or analytics code inside patient portals or logged-in scheduling, and every tracking script on your site is inventoried in writing, with what it sends and where it goes. There is no HIPAA certification for agencies or software, so we do not claim one, and no vendor can make a practice compliant. We are not attorneys either, so your counsel or privacy officer should review anything that touches patient data, and we give them what they need to do it.
We already have a website. Do we start over?
Not always. The audit measures what your current site does well and where it loses patients, and the plan says which parts are worth keeping. Both numbers are yours either way, whether you rebuild with us or not.
Next step
See what your practice’s system would look like
A 30-minute call in plain language. You leave with a roadmap for your practice, whether you hire us or not.