Concept rebuilds
Five practices we have never met, rebuilt anyway
What we found, in five sites
5practices rebuilt.
None of them clients.
Observed July and August 2026
Part of how this studio learns a market is opening the websites in it and reading them properly, once as a patient and once as a machine. When one is failing at something structural we rebuild it, to see what the fix actually takes. Every practice below is unnamed. What is shown is the thing we found and the thing we changed.
What this work is, and is not
These are unsolicited concept rebuilds. No practice commissioned this work, none of it has been approved by the practices concerned, and none is identified here by name, address, or any detail specific enough to look up. Nothing on this page is a client engagement or an endorsement. Where a practice has since fixed something we found, good: the finding is dated to when we observed it.
Observed July and August 2026
01Family dentistry*
The Book Appointment button led nowhere.
It was the main call to action on the homepage, and it had been broken long enough that nobody remembered clicking it. The owner's own name, three lines above it, was broken the same way.
404what the button returned
What the rebuild does
Every link resolving, checked as a build gate rather than after a patient finds it.
- The footer spoke about a dentist in the present tense a decade after his retirement, which the practice's own page recorded.
- The tag meant to invite search engines was misspelled, so it did nothing, on every page.
02Chiropractic*
Their best story was hidden from Google.
Two pages in the main menu carried a hidden instruction telling search engines to skip them. One of those two held the practice's founding story, decades of it, the single most persuasive thing they own.
noindexthe instruction on those two pages
What the rebuild does
The story on the homepage where patients meet it, and readable by every engine rather than hidden from them.
- Three different sets of opening hours, two of them on the same page, half an hour apart, with the machine-readable copy disagreeing with both.
- A social icon in the header still labelled for a network that shut down in 2019.
03Podiatry*
There was no way to book. Anywhere.
Not on the contact page, not on any page. A patient who wanted an appointment at nine on a Sunday night had a phone line that was closed and a consumer email address, and nothing else.
0 formson the entire website
What the rebuild does
One booking path that works at nine on a Sunday night, on a phone, in three fields.
- The only structured data on the site was a bare website tag: no hours, no address, no specialty, no clinicians.
- The footer's privacy and terms links pointed at the website vendor's own pages rather than the practice's.
04Dermatology*
Three years of patients, uncounted.
The only measurement on the site was a Google service switched off in July 2023. Every decision the practice made about its website since then was made blind, and nothing said so.
0 visits recordedsince July 2023
What the rebuild does
Current measurement from launch day, reported in plain English once a month.
- Every page carried one identical generic business record, so not one of the practice's board-certified physicians existed as an entity a search engine or an assistant could read.
- An internal note from the web vendor was published in the footer of every page.
05Pediatric dentistry*
Parents were sent to a locked door.
The hours Google was given said open seven days, nine to five. The practice opened earlier than that, shut at midday on one weekday, and was closed all weekend. A parent following those hours arrived to a dark window.
7 days a weekwhat the site told Google
What the rebuild does
Published hours and machine hours generated from one source, so a parent is never sent to a locked door.
- Every page shared one description written for an entirely different organisation, so search engines showed the wrong summary of the practice everywhere it appeared.
- The About link in the main menu returned a 404, and the homepage understated how long the practice had been open by several years.
The other half
Rebuilds are easy to promise. Shipping is not.
None of the work above was commissioned, so none of it proves we finish. Twenty products and sites that did ship are listed separately, every one of them live and linked, so you can open them and check rather than take our word for it.
Next step
See what your practice’s system would look like
A 30-minute call in plain language. You leave with a roadmap for your practice, whether you hire us or not.
Or write to hello@tallbunnymd.com